Your Impact

This role provides a unique opportunity to join a team where your work will drive top line impacts for the business. You will have the advantages of a small, agile team, plus the backing and benefits of a profitable, publicly traded company. As the Federal Marketing Manager, you'll join Axon's Growth Marketing team at Axon focused on selling life-saving solutions to federal law enforcement, public safety and defense agencies.
In this role, you'll work closely with the sales and product teams to bring the Axon products and solutions to the Federal market.
What you’ll do
Plan and Execute Marketing Campaigns & Events

• Help execute public affairs work and external communications plays
• Support the development, management, and execution of integrated marketing campaigns for the Federal Civilian and Defense markets
• Proactively identify opportunities to raise awareness on Axon solutions by educating and working with industry media
• Assist in strategy and execution of industry trade shows and events — in-person, hybrid and virtual — including sponsorship management, project management, event design and set up, invite and registration management
• Produce marketing content and sales collateral, to include demand generation content and refreshing website content for consistent messaging and clear voice.
• Develop short and long-tail marketing campaigns centered around case-studies, video content, sales enablement material, digital campaigns, communication strategies, and more
• Execute social media campaigns to raise visibility of Federal business executives as well as the overall business

Measure Key Results

• Demonstrate how your activities and plans are driving to KPIs like pipeline created and influenced, revenue and bookings closed, and increased market penetration.
• Leverage data to understand what marketing activities are effective and when to pivot to new strategies when required
• Demonstrate the ROI effectiveness for marketing programs and devise plans to continuously optimize ROI
• Track results in consumable reports that can be shared with key stakeholders to demonstrate benchmarks and ongoing performance

Manage Relationships

• Manage internal relationships to create cohesive product launch plans, adapt content to your markets, and work as a key partner with the Axon Federal team
• Initiate partnerships with customers and industry influencers to help increase awareness, adoption and perception of Axon

What You Bring

• Strong sense of accountability and ownership. An ability to manage projects and clearly communicate your results back to stakeholders.
• Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical.
• Self-Starter and Resourceful. Ability to work in a cross-functional role, adaptable with the ability to leverage various resources to help inform work.
• Service-Minded. Ability to manage up and proactively communicate project progress to deadlines.
• 5 years of post-college marketing and/or strategic communications career experience
• Knowledge/familiarity of federal government acquisition process a plus
• Ability to thrive in a fast-paced environment while multitasking, re-prioritizing projects, and communicating priority updates to stakeholders
• Experience in content marketing techniques; to include writing and editing content
• Expertise in Salesforce, Pardot, Google Analytics, Monday.com (or similar project management and workflow platform)
• Moderate travel and extended work hours may be required; anticipated (15-25% of travel)

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 91,000 in the lowest geographic market and USD 163,000 in the highest geographic market. The on target earnings range for this role is between USD 112,000 in the lowest geographic market and USD 200,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits (http://www.axon.com/careers/benefits).